Distro Bandung

Southeast Asia’s financial crisis struck Indonesia in 1997 and quickly turned into a political and economic crisis.

With many people loosing their jobs and homes, this effected the area of Bandung, where Poverty levels increased by 30%, which led to the birth of Distro

Distro

•Began as reaction against expensive mass produced brands.

•Deriving from the urban street culture

•Where youth made their own clothing

•To express their individual identities and lifestyle interests.

•Bandung is the centre for textiles and clothing manufacturing in Java

•Which lead to Distro entrepreneurs opening their Shops selling their goods

These retailers are called DISTRO

There are now over 200 Distro outlets in Bandung selling clothing, toys and accessories.